He hit the nail on the head. Soloflex brought the world the infomercial and did it in a much less in your face kind of way. Soloflex understood the body we are all looking for and presented the body for all of us to stare at. These ads and approach were the building blocks for all other home weight lifting companies.
Please read this great article here and relive the beginning again along with Mr. Jerry Wilson’s crazy ride to success.